Thursday, 22 October 2015

Mavins Record Label History

Mavin Records is a revamped Nigerian-based record label founded by recording artist and record producer Don Jazzy on May 8, 2012. The label's inception came to fruition following the closure of Mo' Hits Records, a record label owned by the aforementioned producer and D'banj.[1] The label is home to recording artists such as Tiwa Savage, Dr SID, D' Prince, Di'Ja, Reekado Banks and Korede Bello.[2] The label also houses a roster of producers such as Jazzy himself, Altims and Baby Fresh.[3] Wande Coal was formerly signed to the label.[4] On May 8, 2012, the label released a compilation album titled Solar Plexus.[5]

Contents  [hide]
1 History
1.1 Mavin's genesis, signings, website launch, endorsements
1.2 Singles released
1.3 The D’banj/Don Jazzy/Mo’Hits Saga
1.4 Wande Coal's departure/Twitter feud/Intellectual property
2 Accolades
3 Artists
3.1 Current acts
3.2 Former acts
4 Producers
4.1 Current producers
5 Discography
5.1 Albums
5.2 Singles
6 Notes
7 References
8 External links
History[edit]
Mavin's genesis, signings, website launch, endorsements[edit]
Mavin Records started as a result of D'banj's departure from Mo Hits. According to Bellanaija, the term "Mavin" describes someone who is gifted and skilled in any field.[6] Upon establishing the rebranded record label, Don Jazzy said he sees Mavin Records being the power house of Music in Africa in the shortest possible time.[6] After re-branding Mo' Hits to Mavin, Don Jazzy signed Nigerian recording artist Tiwa Savage. Pulse reported that Don Jazzy admires the singer's work ethic and drive.[7] Pulse also reported that Mavin Records signed Aluko Altims Timothy and Sunday BabyFresh Enejere to the label.[8]

On May 7, 2012, the record label launched its official website,[9] and introduced their fans to the Mavin league (a social network designed to cater to their fans worldwide).[10] Don Jazzy signed endorsement deals with Samsung and Loya Milk after establishing the label. Tiwa Savage also signed an endorsement deal with Pepsi. On February 14, 2015, Don Jazzy announced the addition of Di'Ja to Mavin Records.[11] On February 21, 2014, it was reported that Reekado Banks signed a record deal with Mavin Records.[12] On February 28, 2014, Don Jazzy unveiled Korede Bello as another signee to Mavin Records.[13]

On February 25, 2015, Don Jazzy and Tiwa Savage both signed endorsement deals with Konga.com.[14]

Singles released[edit]
Within a year of becoming a revamped brand, The Mavins released "Take Banana" and "Oma Ga" as singles off their debut compilation album.[14][15] On May 1, 2014, the collective released "Dorobucci" to critical acclaim.[16] They've gone on to release other singles like "Adaobi", "Looku-Looku" and "Arise".

The D’banj/Don Jazzy/Mo’Hits Saga[edit]
Prior to commenting on D'banj's exit from Mo' Hits, there were allegations that D'banj signed over Mo' Hits to Don Jazzy.[17] In an interview with Sunday Punch, Don Jazzy addressed D'banj's departure from Mo Hits, saying: "We were working together and all was going on well. It got to a point where ’I’ looked at the situation and we both decided that is was not working and we had to move on." Don Jazzy alluded to being hesitant of a name change.[18]

Mavin Records Press Release
It is with deep regret that we officially announce the departure of recording artist Wande Ojosipe, popularly known as Wande Coal, from Mavin Records due to irreconcilable differences.

Over the past few months, Mavin Records has made a concerted move to consolidate its position in the Nigerian music industry. Mavin has pursued a renewed ethos to raise its standards of quality and professionalism to a world-class level. Wande’s vision has not aligned with ours and a few months ago all parties mutually agreed that a separation would be the best course of action.
 [show]
“”
— Mavin Records[19][20]

Coal (far left) and Jazzy (center) were at the center of a controversy surrounding intellectual property theft. The former departed the group in 2013.
Wande Coal's departure/Twitter feud/Intellectual property[edit]
On July 29, 2013, Wande Coal released and promoted a single titled "Kilaju" without the support of Mavin Records.[21]

On July 31, 2013, Naij News reported that Wande Coal allegedly parted ways with Mavin Records and established his own record label, Black Diamond Entertainment.[22] Sources close to Information Nigeria said that Wande Coal allegedly departed Mavin because he believes that the revamped label cannot further his career. Moreover, it was alleged that both Coal and Jazzy disagreed over finances.[23]

On November 5, 2013, Wande Coal released a song titled "Baby Face" and credited Shizzi for producing it. Subsequently, Don Jazzy accused Wande Coal of intellectual property theft through his tweets.[24] Moreover, the Mavin Boss uploaded a studio demo of the song that was allegedly recorded the previous year. Wande Coal tweeted several times, debunking Jazzy's allegations.[24] In addition, Coal tweeted a link to an "original" studio version of the song.[24] Demilade Olaosun, an entertainment lawyer, spoke to Premium Times about intellectual property (IP). He said that the song is a property of Mavin Records since it was produced, arranged and voice by an official of the label.[24] The lawyer also stated that since Coal's recording contract was not made available to the public, speculations cannot be made about the IP of the recording sound.[24]

On November 7, 2013, Mavin Records sent out a press release officially announcing the departure of Wande Coal from Mavin. The press release came shortly after the Twitter feud between Don Jazzy and Wande Coal.[24]

Accolades[edit]
Mavin Records was nominated for Best Record Label of the Year at the 2013 City People Entertainment Awards.[25] The label won the aforementioned category at the 2014 City People Entertainment Awards.[26]

Year Awards ceremony Award description(s) Results
2014 City People Entertainment Awards Best Record Label of the Year Won
2013 Nominated
Artists[edit]
Current acts[edit]
Act Year
signed Releases
under the
label
Dr SID 2012 1
Tiwa Savage 1
D'PRINCE 1
Di'Ja 2014
Reekado Banks
Korede Bello
Former acts[edit]
Act Year
signed Year
left Releases
under the
label
Wande Coal 2012 2013
Producers[edit]

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